We respect every stage of the process.
We seek out new forms of collaboration and co-design. We embrace more open and inclusive working methods.

“Design is a way of thinking, learning, and engaging with the world; it is not only a creative or technical task carried out by ‘designers’.
Design, understood as a plan or mental framework, is an activity inherent to every person.”

— Sasha Costanza-Chock

We aim to reduce waste: we reuse and experiment with materials that have a lower environmental impact—in their sourcing, production, use, and disposal.

Alejandro García Aguinaco

Exhibition designer. Founder and General Director

A specialist in spatial narratives, he holds a degree in Art History from the Universidad Iberoamericana and a master’s in Museography and Exhibition Design from the Universidad Complutense de Madrid. His training is further enriched by the Museum Leadership Program (PADEM 2012) at the Getty Leadership Institute and ITAM, as well as workshops in typography and narrative.

With over 90 exhibitions and six museums developed in Mexico and abroad, he combines research, design, and visitor experience to create projects that inspire and engage. He has lectured at key forums, including the Permanent Seminar on Museology, the National Program for Museum Interpretation, ENCRYM, UNAM, and ICOM.

For the past 16 years, he has led https://www.mytravelstudio.com/tips-for-a-rainy-holiday/ tdm+ Taller de Museografía, guiding projects that transform spaces and tell stories. Additionally, he shares his expertise as a professor in the master’s program in Arts Management and Cultural Policies at Universidad Panamericana.

Luca Benedetti

Graphic Designer. User Experience (UX) and Multimedia

Graduate of the Pantheon Institute of Culture in Rome, specializing in art direction, creative direction, and visual communication.

He has experience working on international projects in Italy, Spain, Mexico, and the USA.

Co-founder and creative director of Water House, a studio focused on narrative spaces and visual communication projects.

Throughout his career, in addition to in-house projects, he has collaborated with various companies as a creative director and art director in the fields of experience design, museography, brand design, publishing, video, and product development.

In recent years, he has focused on developing creative projects centered on sustainability and environmental regeneration

Rosa Elba Camacho

Anthropologist. Head of Content and Community Engagement

Anthropologist specializing in museums. A graduate of the Universidad Autónoma de Querétaro, most of her academic training and professional experience has taken place in Mexico City, where she earned a master’s degree in museology from ENCRyM and collaborated in public studies and community outreach with institutions such as the Museo Nacional de Historia, the Centro Cultural Universitario de Tlatelolco, and the Museo Nacional de las Culturas.

She earned a second master’s degree in anthropology from the École des Hautes Études en Sciences Sociales (EHESS) in Paris, where she researched replicas and facsimiles in museum contexts.

She is currently affiliated with the Alexandre Koyré Research Centre (CNRS–EHESS–MNHN) in Paris, France, where she is pursuing doctoral research on the history of the science museum Palais de la Découverte. She is a frequent collaborator with tdm+, focusing on visitor experience and community engagement in projects.