Hello, we are tdm – taller de museografía. We design narrative environments for cultural institutions and companies, both public and private.
Integral Perspective
The design of exhibitions and narrative environments is a metalanguage that involves several disciplines, vocabularies and processes. Everything relates to everything at all points.Therefore, we develop projects with a multidisciplinary approach that goes from planning to production and installation.
We are a strategic ally of our clients to support them at every stage of the process and bring together the right people and expertise for each project.
At tdm we design spaces to share, stories that connect with people to build meaningful experiences.
Passion for what we do is what defines us.
Our values
Who is involved in the design process?
Respect each stage of the process. Constantly seek new forms of collaboration and co-design. Experiment with less rigid, less hierarchical, and more participatory, accessible, and fair working dynamics.
“Design is a way of thinking, learning, and interacting with the world; it is not just creative or technical work done by ‘designers.’ Design thought of as a plan or scheme conceived in the mind is an activity implicit in every person.” Sasha Costanza-Chock
What, how, and for whom do we design?
Who benefits and who is harmed when we design?
Reduce waste: reuse and experiment with materials that have a lower environmental impact both in their acquisition and production, as well as in their use and disposal.
See Douglas Flandro: https://issuu.com/oneamongseven/docs/sed_c_toolkit_web_version_c7a/2?ff
Acknowledgments
Our team
TDM+ has constituted a rich multidisciplinary team, which makes the most of every individual professional experience to add up to our 29 years of professional experience.
Nowadays boundaries between different creative disciplines are vanishing more and more. At TDM+ we intend to encourage participatory and open work processes to enable more creative and integral solutions.
Alejandro García Aguinaco
CEO, tdm+
Founder and CEO of Taller de Museografía (tdm+), a company devoted to the conceptualization, interpretation, design, production and installation of museums, exhibitions and other narrative environments.
Alejandro graduated with a BA in History of Art by the Universidad Iberoamericana and a MA in Museography and exhibition design by the Universidad Complutense de Madrid. More recently, he continued his professional development in the Programa en Alta Dirección en Museos (PADEM) organised by the Getty Leadership Institute at the Instituto Tecnológico Autónomo de México.
Throughout his career as CEO of tdm+, Alejandro has developed over 90 exhibition and museum projects in diverse institutions, such as Museo Nacional de Antropología e Historia, Museo Universitario de Arte Contemporáneo, Fundación Televisa, Museo Nacional de Arte, Museo Tamayo, Museo de San Ildefonso, Centro Cultural de España, Museo de Arte Contemporáneo de Monterrey. He has has been awarded 6 times the Miguel Covarrubias National Prize by the Instituto Nacional de Antropología e Historia and one by the Bienal de Diseño, as a recognition for the quality and innovation of his work.
On the academic domain, Alejandro has been invited as lecturer and presenter in diverse events, such as the Seminario Permanente de Museología en América Latina (ENCRyM), the Programa Nacional de Interpretación de Museos, the Curso Nacional de Profesionalización de Museos del INBA, the William Bullock Extraordinary Chair of Museology and ICOM’s launching of the Guía de gestión de riesgos para el patrimonio museológico.
CEO, tdm+
Founder and CEO of Taller de Museografía (tdm+), a company devoted to the conceptualization, interpretation, design, production and installation of museums, exhibitions and other narrative environments.
Alejandro graduated with a BA in History of Art by the Universidad Iberoamericana and a MA in Museography and exhibition design by the Universidad Complutense de Madrid. More recently, he continued his professional development in the Programa en Alta Dirección en Museos (PADEM) organised by the Getty Leadership Institute at the Instituto Tecnológico Autónomo de México.
Throughout his career as CEO of tdm+, Alejandro has developed over 90 exhibition and museum projects in diverse institutions, such as Museo Nacional de Antropología e Historia, Museo Universitario de Arte Contemporáneo, Fundación Televisa, Museo Nacional de Arte, Museo Tamayo, Museo de San Ildefonso, Centro Cultural de España, Museo de Arte Contemporáneo de Monterrey. He has has been awarded 6 times the Miguel Covarrubias National Prize by the Instituto Nacional de Antropología e Historia and one by the Bienal de Diseño, as a recognition for the quality and innovation of his work.
On the academic domain, Alejandro has been invited as lecturer and presenter in diverse events, such as the Seminario Permanente de Museología en América Latina (ENCRyM), the Programa Nacional de Interpretación de Museos, the Curso Nacional de Profesionalización de Museos del INBA, the William Bullock Extraordinary Chair of Museology and ICOM’s launching of the Guía de gestión de riesgos para el patrimonio museológico.
Enrique García Aguinaco
Design and production Director
He has worked 15 years in interior design, specialized in educational environments, working with several workshops to produce exhibitions furniture, which trigger an interpretive gaze.
Formed as an Industrial Designer, Enrique is developing his Master Degree Project: The space where we live: How objects affect the adequacy and perception of humans with their environment.
Design and production Director
He has worked 15 years in interior design, specialized in educational environments, working with several workshops to produce exhibitions furniture, which trigger an interpretive gaze.
Formed as an Industrial Designer, Enrique is developing his Master Degree Project: The space where we live: How objects affect the adequacy and perception of humans with their environment.
Luca Benedetti
Graduate of the Pantheon Institute of Culture in Rome, specialising in art direction, creative direction and visual communication.
Experience working on international projects (Italy, Spain, Mexico and USA).
Co-founder and creative director of Water House, an art direction studio focused on narrative spaces and visual communication projects.
Throughout his career, in addition to internal projects, he has collaborated with different companies as creative director and art director in the field of experience design, museography, brand design, publishing, video and product development.
In recent years he has focused on the development of creative projects focused on sustainability and environmental regeneration.
Graduate of the Pantheon Institute of Culture in Rome, specialising in art direction, creative direction and visual communication.
Experience working on international projects (Italy, Spain, Mexico and USA).
Co-founder and creative director of Water House, an art direction studio focused on narrative spaces and visual communication projects.
Throughout his career, in addition to internal projects, he has collaborated with different companies as creative director and art director in the field of experience design, museography, brand design, publishing, video and product development.
In recent years he has focused on the development of creative projects focused on sustainability and environmental regeneration.
Rosa Elba Camacho Rodríguez
Anthropologist specialising in museums. A graduate of the Universidad Autónoma de Querétaro, the rest of her training and professional experience is based in Mexico City, where she completed a master’s degree in museology at the ENCRyM and collaborated in the field of public studies and community outreach with institutions such as the Museo Nacional de Historia, the Centro Cultural Universitario de Tlatelolco and the Museo Nacional de las Culturas.
She obtained a master’s degree in anthropology at the Ecole des Hautes Etudes en Sciences Sociales in Paris, where she worked on the theme of replicas and facsimiles in the museum environment.
She is currently part of the Alexandre Koyré research centre (CNRS-EHESS-MNHN) in Paris, France, developing doctoral research on the history of the science museum “Palais de la Découverte”, and is a frequent collaborator with tdm, with a focus on visitors and community engagement of the projects.
Anthropologist specialising in museums. A graduate of the Universidad Autónoma de Querétaro, the rest of her training and professional experience is based in Mexico City, where she completed a master’s degree in museology at the ENCRyM and collaborated in the field of public studies and community outreach with institutions such as the Museo Nacional de Historia, the Centro Cultural Universitario de Tlatelolco and the Museo Nacional de las Culturas.
She obtained a master’s degree in anthropology at the Ecole des Hautes Etudes en Sciences Sociales in Paris, where she worked on the theme of replicas and facsimiles in the museum environment.
She is currently part of the Alexandre Koyré research centre (CNRS-EHESS-MNHN) in Paris, France, developing doctoral research on the history of the science museum “Palais de la Découverte”, and is a frequent collaborator with tdm, with a focus on visitors and community engagement of the projects.
Andrea Navarro Hernández
Andrea has a degree in Industrial Design from the Universidad Iberoamericana and a Masters in Visual Arts from the Facultad de Artes Visuales, UNAM.
She has worked in the world of exhibitions from various angles, forming part of the internal staff of a museum, designing exhibitions, coordinating teams of artists and managing projects from conceptualization to production and final installation.
Wide-ranging designer, at macro and micro scale, with extensive technical and process knowledge. High ability to work closely with new and experienced artists or contractors.
Andrea has a degree in Industrial Design from the Universidad Iberoamericana and a Masters in Visual Arts from the Facultad de Artes Visuales, UNAM.
She has worked in the world of exhibitions from various angles, forming part of the internal staff of a museum, designing exhibitions, coordinating teams of artists and managing projects from conceptualization to production and final installation.
Wide-ranging designer, at macro and micro scale, with extensive technical and process knowledge. High ability to work closely with new and experienced artists or contractors.