Expo Bicentenario Guanajuato
Silao Guanajuato, México
Curaduría: Sergio Raúl Arroyo
The exhibition name allowed creating a graphical identity with a strong visual character. The logo was inspired by the rhombus form and intended to used its symbolism: from the representation of the four directions or the four elements – earth, air, water and fire- up to the evocation of Huichol´s eye of god.
It also tried to evoke the “others” look.
The typographic proposal used vertices and diagonals elements sought to communicate the idea of permanence and strength that these cultures have had throughout the history of Mexico.